About House of Toni
Light shapes how a room feels.
House of Toni is an online shop for lamps and lighting for customers in the United Kingdom. Our collection brings together table lamps, rechargeable lamps, bedside and night lights, ceiling, wall and pendant lights and outdoor lights. Depending on the product, a light is powered by a mains plug, a battery, USB or solar power, or is designed to be hard-wired. We are interested in the choices that make a space feel personal: a lamp beside a favourite chair, a softer light in the hallway at night, or an outdoor light that brings the garden into use after dark.
A new focus, a clear direction
House of Toni marks the next chapter of our shop. Our focus is on customers shopping from the United Kingdom, with a collection that covers lights for the home as well as for gardens and outdoor spaces. The business behind the shop remains Lumora Media LLC.
The name reflects our intention to bring these different lights together under one recognisable point of view. Our aim is to make the collection easy to explore and the information around it easy to understand, from the first photograph you notice to the details you check before choosing a light, such as its size, power source and where it can be used.
Our approach to light
We begin with lights that can sit alongside what you already have at home. A table lamp might add a second layer of light to a room lit from the ceiling. A rechargeable lamp can move from the dining table to the terrace. A pendant can become the focal point above a table, while a night light gives gentle orientation in a bedroom or hallway.
Across the collection, you will find different shapes, materials and finishes, as well as lights for indoor and outdoor use. Those contrasts are part of the appeal. We want to give you enough variety to make choices that suit your own taste, without suggesting that there is one correct way to light a home.
Light in everyday life
A light has to make sense beyond a photograph. Some rooms call for a simple, familiar arrangement; others leave more room to try a new shape or position. You might combine a ceiling light with a lamp at eye level, repeat a finish in two rooms, or let one statement piece hold the attention.
The room and garden images on our website express that approach. They are inspiration, while the photographs on each product page show the individual item being offered. The appearance of light can also depend on the bulb, the surroundings and your screen settings. We encourage you to look through those images and read the available details, including the instructions for installation and use, before deciding.
Our mission
Our mission is to help people in the United Kingdom light their homes and outdoor spaces in a way that reflects their own taste. We bring together different shapes, finishes and types of light, then give each item the space and information it needs to be understood. Our role is to offer useful starting points, whether that is a lamp for a reading corner or lights for an evening in the garden.
For us, that also means making the experience of choosing straightforward. Product photographs, clear descriptions and practical information should help you decide which light suits your space. When a question remains, we want it to be easy to reach us and get help before making that choice.
Our vision
Our vision is for House of Toni to become a familiar destination for customers across the United Kingdom who enjoy a considered approach to lighting and the freedom to make it their own. We want to develop a collection with a recognisable point of view, where everyday lights and more expressive pieces sit comfortably together.
As the shop grows, we want that point of view to remain consistent: thoughtful combinations, room for individual taste and honest communication. The ambition is to give customers a reason to return because they understand our style, know what to expect from the shop and can see how a new light might fit into their homes.
The business behind House of Toni
House of Toni is operated by Lumora Media LLC. Our business address is 30 N Gould St Ste N, Sheridan, WY 82801, United States. Our warehouse address is More Plus 2 Central Park, Hudson Ave, Severn Beach, Bristol BS35 4EL, United Kingdom. Please contact us for return instructions before sending anything to either address.
For questions about the collection or an order, email support@houseoftoni.com. Support is available Monday to Friday, 9:00 am to 3:00 pm UK time (GMT/BST). You can also use our contact page.